Greenwashing as a systemic risk to food security: a new practical guide to be presented in Republic of Moldova

The phenomenon of greenwashing—when companies create the appearance of environmental responsibility without substantiated, measurable actions—is increasingly viewed as a systemic risk factor for food security, according to Logos Press.

To help experts, consumers, and businesses distinguish genuine sustainability from imitation, a scientific and practical guide titled “Greenwashing Phenomenon vs. Real Food Security” is being released in Moldova. The guide was prepared by researchers at the National Institute for Economic Research—Rodica Perciun, Olga Timofei, and Victoria Iordachi. It explains how misleading “green” claims can slow the development of safe and sustainable food systems and erode consumer trust. The presentation of the guide will take place on February 5, 2026 at the National Institute for Economic Research.

The publication targets a broad audience: students and researchers in economics and the agri-food sector, public authorities, business representatives, active consumers, and journalists. The project was implemented within the initiative “Greenwashing phenomenon in the context of food security of the Republic of Moldova: best practices and harmonization with the European Union”, financed by the ANCD.

IDR analytical note.

 In food systems, greenwashing functions not merely as a communication distortion but as a governance risk: it weakens the evidentiary basis for consumer choice, diverts incentives from verifiable safety and sustainability investments, and undermines market trust—thereby increasing systemic vulnerability along agri-food value chains.